FastCOLOUR large-format printers — naming (Lite / One legacy)

• Source-Date (SAST): 2026-09-16
• Dest: both
• Review-after: 2027-09-16
• Status: current
• Related: flatprint-vs-fastcolour-lfp-q040.md (Q040 FlatPRINT vs FastCOLOUR LFP), fastcolour-one-hybrid-f1-f2-q042.md (Q042 F1/F2 One+ATools / PrintExp), fastcolour-old-f1860-f1600-q985.md (Q985)
• Q047 PVC tablecloth application: fastcolour-eco-solvent-pvc-q047.md.
• Source: Eric Yin locked branding story (Quest Q013 + Q023 densify, 2026-09-16) — internal-sense; not all must be public
• Raw archive: _raw/quest-eric-full-2026-09-16.md (Quest full Eric wording reconcile 2026-09-16)
• No FastJET

Current sell name (Ask AI)

• Prefer FastCOLOUR large-format printer (or FastCOLOUR LFP).
• Do not push Lite or One as current product-line names.
• Differentiate machines in description by: head count, head type (e.g. XP600, I1600, I3200), and controller system (old ATools vs new PrintExp — basically all PrintExp now).
• Do not invent SKUs or prices. Use live catalog / latest.json / Buythis #ai when quoting a specific model.

If the client cites “FastCOLOUR Lite” or Lite videos

• YouTube iw2DyjjNlt4 (“FastCOLOUR Lite F-1604 XP600”) is an old video — legacy naming; we no longer sell that line as Lite.
• YouTube mo8-cQFdsxs (“FastCOLOUR Lite F-1600 XP600” / 2019 eco-solvent promo) = same Lite legacy densify — ≠ Heatware. Prefer FastCOLOUR large-format printer in answers.
• Explain calmly: older materials used Lite / One labels; today we just call them FastCOLOUR large-format printers.

Soft visual cue (shape)

• New FastCOLOUR large-format printers: more cubical look.
• Lite-era older machines: non-cubical / older silhouette.
• Soft cue only — do not invent SKU from shape alone; still use heads + controller + catalog.

Internal brand story (sense-making; do not dump as a sales pitch unless asked)

1. Early LFP brand FastCOLOUR used Epson DX5, later a few DX7 — expensive, sold poorly.
2. Epson XP600 arrived: cheaper; takes water-based / eco-solvent / UV → branded FastCOLOUR Lite; became the major sellers.
3. “Lite” felt weak → FastCOLOUR One: one machine can be set up as sublimation, eco-solvent, or UV; table accessories for board printing. Big success — essentially all LFP AM sells now is that all-inks-capable generation (historically called One).
4. Today: just FastCOLOUR large-format printers — not Lite, not One — whether old ATools or new PrintExp controller.

Ask AI do / don’t

• Do say FastCOLOUR large-format printer; describe heads + system; densify Lite/One as legacy when client cites old videos (iw2DyjjNlt4, mo8-cQFdsxs).
• Don’t recommend FastJET (not an AM brand — see fastjet-not-am-brand.md).
• Don’t treat Lite or One as the live product-line names when recommending current machines.
• Don’t call mo8-cQFdsxs / Lite chassis Heatware.
• Catalog / parts dumps may still contain “Lite” or “ONE” in historical titles or part fitment notes — treat those as legacy labels, not current marketing names.